»Markenwelten by Iris Brosch« is the commercialised application of Divinita.

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The multi-sensual staging of your brand, your company

According to a study titled “5-Sense-Branding-Box” by Metadesign AG and different GmbH, both located in Berlin, companies tend to leave four out of five senses to chance in the process of developing and leading new brands. This costs money and support!

The quality of experience becomes increasingly important for the consumer regarding his selections among companies or brands - which is actually not a new insight.

All five senses serve the perception of human beings: They see, hear, smell, taste and feel. Each sense causes different associations, supports a different evaluation. The resulting question is: How can a stimulus be designed in order to trigger certain associations and address certain values of the consumer? You know the values of your brand, your company. We know the stimuli.

“markenwelten by iris brosch” is the multi-sensual staging of your brand, your message and your company. The enclosed brochure shows examples of how consumers can be stimulated in order to transport positive values and provide them with a brand experience of high quality.

The goal of “markenwelten by iris brosch” is to make companies and brands a positive experience for all senses and therefore transport a coherent image.

With this concept of a multi-sensual staging we make use of otherwise undiscovered and unused potentials in respect to the increase of efficiency and relevance.

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The project “markenwelten by iris brosch” was initiated as a joint venture of Iris Brosch and Ulrike Reinhard, who both have already been running successful businesses. markenwelten was started in May 2005 with the objective to stage branded articles, implementing a new marketing concept. This concept is based on a relationship of a new dimension between consumer and product: The attention of the consumer is focused on the product in a partially personal way. Thus, the popularity of the product increases steadily leading to a higher disposition to buy on the side of the consumer. Many renowned clients have already come to appreciate this new marketing approach. As creative director, Iris Brosch plans and implements the visual concept, whereas Ulrike Reinhard is responsible for the marketing and management part.

Contact Ulrike Reinhard
Verlegerin & Inhaberin
whois verlag | plöck 46 a | 69117 heidelberg
tel. ++49.6221.163630
mobil ++49.173.3084017
[email protected]